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China Automobile Engine: Opportunities and European Cup liveChallenges to Enter the Global Market In recent years, China's automobile industry has developed rapidly, and automobile brands have emerged, including many well-known brands such as Great Wall, Geely, BYD and so on. At the same time, the research and development and manufacturing level of China's automobile engines has also been gradually improved. As the "heart" of a car, the engine is one of the key technologies and a key criterion for judging the quality of a car.The development trend of Chinese automobile engines has attracted much attention from the industry at home and abroad. This article will analyze the opportunities and challenges of China's automobile engines to enter the global market from the aspects of market pattern, technological innovation and international competition. 1. In the past, most of the engines of Chinese cars were purchased from foreign brands, but domestic manufacturers gradually mastered engine technology, and more and more models were equipped with domestic engines. At present, the market pattern of China's automobile engine has changed, with a market pattern dominated by independent brands such as Great Wall, Geely and Beijing Automobile, and new enterprises are constantly emerging in the field of automobile engines. For example, Geely Automobile, a subsidiary of Zhejiang Geely Holding Group, acquired Sweden's Volvo Cars and successfully realized transnational engine manufacturing. National policies also provide opportunities for the development of China's automobile engine market.The government has proposed policies to promote the high-quality development of the automobile industry and formulate support policies for the development of new energy vehicles, so as to encourage domestic automobile manufacturers to strengthen investment in engine technology innovation and new energy vehicles, improve technology and brand value, and promote driving development. Two. Technological innovation is the core of engine manufacturing. In the context of globalization, China's automobile manufacturing industry is facing global competition. In line with the concept of independent innovation and energy conservation and emission reduction, Chinese automobile engine enterprises must constantly invest in research and development to promote technological innovation. With the gradual enhancement of awareness of environmental protection and energy consumption, new energy engine technology has become a topic of common concern for independent brand enterprises. In the field of electric vehicles, the technologies of BYD Motor, Nanche Times Electric, SAIC Group and other enterprises have entered the forefront of the world. At the same time, in terms of fuel engine, longCity Group, Geely Automobile, BAIC and other manufacturers are also investing heavily in research and development, trying to improve the performance and efficiency of fuel engines to the international advanced level, so as to make Chinese automobile engine brands an important participant in the industry. In addition, domestic engine enterprises can also consider introducing foreign high-end technologies and learning from them to promote the development of domestic engine technology. 3. The competition of international competition engine technology has exceeded the scope of the local market. South Korea, Japan, Europe and the United States and other developed countries have met the needs of domestic and foreign consumers and become the world's leading engine technology manufacturers. At the same time, the technology and brand of China's automobile industry are also being promoted and developed globally, and the technology and manufacturing level of engines will be more competitive. Opportunities and challenges coexist, and Chinese automobile engine enterprises need to accumulateIt is in line with the world, and comprehensively analyzes the needs and market environment of domestic and foreign consumers. Only by manufacturing automobile engines that meet the needs of the international market at the right time can it be possible to achieve better sales performance in the global market. This requires Chinese automobile enterprises to carry out in-depth exploration and practice in technological innovation, brand value and marketing promotion. Conclusion China's automobile industry is moving towards new energy engines and high-efficiency fuel engines. By investing more funds and resources and making every effort in technological research and development and marketing, Chinese automobile engine enterprises are expected to become one of the world's leading and best manufacturers. However, in the competition of market and technology, Chinese automobile engine manufacturers still need to face many challenges, such as technical research and development, quality stability, energy consumption, scheme optimization, marketing network, etc.The advantages of technical level and resource investment alone are not enough. Enterprises also need to establish and improve corporate culture and brand image, and attract excellent talents to maintain technological leadership. At the same time, under the guidance of national policies, enterprises should actively expand the international market and provide modern, intelligent and reliable engine technology solutions for foreign partners. References: 1. Research Report on China's Engine Industry. ( 2018) 2. Li Xiaotian, Luo Yuansong, comparative research on contemporary international and Chinese engine industries. People's Post and Telecommunications Publishing House, 2017.

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